Skip to content
PR Wars
  • About
  • News
  • Podcast episodes
  • Comms 101
  • CYBG
  • PR Warrior Executive Club

Tag: frequency

How many times do you have to hear a message for it to resonate?

September 2, 2020 PR Wars Staff

It’s been long known that advertising is all about reach + frequency. You have to reach the right audience multiple times. A “one-off” advertisement doesn’t work.

The same is true in public relations. Your key messages need to reach your target audiences multiple times from multiple sources in order to move the needle.

Continue reading

Follow PR Wars

  • Twitter
  • Facebook
  • LinkedIn
  • YouTube