Have you ever noticed that when you’re pitching a good story, you can’t get a reporter on the phone? And when there’s a bad story, you can’t get a reporter off of your phone. On today’s PR Wars podcast, find out why message discipline is so important when dealing with a hostile reporter.
Looking for a return on investment (ROI) for your proactive public relations? Think of your proactive placements as making deposits into a bank. I am not talking about a financial bank, but a trust bank.
On a warm Spring day, I received a call from the CEO of a nursing home facility. A gunman walked into the senior living center