Podcast episodes

Listen to a new episode of PR Wars every Sunday night at 8 p.m. eastern.

PR Wars Podcast: Start your own agency

Episode 18: Have you ever dreamed of running your own PR agency? If you were the boss, how would you run your agency differently? On today’s PR Wars podcast, we talk to one of the industry’s success stories… Rick French, CEO of French|West|Vaughan. FWV is the agency of record for some of the world’s top corporate and consumer brands. Learn what you need to know to start your own public relations agency.

PR Wars Podcast: How to engage the media beyond press releases

Episode 17: Get out of the press release rut. On today’s PR Wars podcast, we will look at six ways that you can engage the media without writing a press release. Learn specific tactics to add to your PR toolbox.

PR Wars Podcast: The world hates your client

Episode 16: Have you ever made a difficult choice to take on a client that has done something bad? In many cases, media villains are not as bad as they seem and the heroes are not as great as they appear. On today’s PR Wars podcast, we’ll show you how to be the conscience of a company.

PR Wars Podcast: When a reporter is hostile

Episode 15: Have you ever noticed that when you’re pitching a good story, you can’t get a reporter on the phone? And when there’s a bad story, you can’t get a reporter off of your phone. On today’s PR Wars podcast, find out why message discipline is so important when dealing with a hostile reporter.

PR Wars Podcast: Public relations on trial

Episode 14: Today on PR Wars, we’re gonna talk about some epic PR fails from the viewpoint of journalist Ellen Chang, a freelance writer for USA Today, US News & World Report, and others. But, PR people get picked on all the time. So, we’re not gonna take this public lashing lying down. I’m going to build a defense for the comms heroes in the story. Maybe as the gavel falls, journalists and PR pros will have a little more patience and understanding for each other.

PR Wars Podcast: Better measurement reports

Episode 13: Today on PR Wars, we’ll talk with one of the media intelligence giants, Meltwater. Cody Konschak is the Managing Director of Client Success at Meltwater. Learn how to make your PR measurement reports better.

PR Wars Podcast: The golden placement

Episode 12: The Associated Press is the gold standard for journalism. For many of us in public relations, a great hit in the AP can not only mean success for your company, it could mean success for your career. On today’s PR Wars podcast, we talk with Skip Foreman, Mid-Atlantic Breaking News Staffer at the Associated Press. Learn how to construct your press release to be more newsworthy.

PR Wars Podcast: Tip of the spear

Episode 11: Imagine being one of the first corporate communicators to prepare messaging for a historic pandemic. I mean… ground zero… the tip of the spear… having a manufacturing facility in Wuhan, China and creating a new playbook for its factories around the world. Today on the PR Wars podcast, Khaner Walker recounts the first days of the pandemic as Global Director of Internal and Executive Communications for computer giant Lenovo.

PR Wars Podcast: Purpose driven communication

Episode 10: How do you move the needle when you have a limited budget? On today’s PR Wars podcast, we’re going to dive into the world of advocacy and nonprofit PR and see how purpose driven communication is doing more, with less. Our guest is Laura Gross, President of Scott Circle Communications on a mission to make the world a better place.

PR Wars Podcast: What clients want

Episode 9: Today on PR Wars, we’re going to help you have a better relationship with your client. Our special guest, Allison Showalter is a Senior Manager of Corporate Communications at Red Hat and has experience on both the agency side and the corporate side. Let’s help your clients win!

PR Wars Podcast: Cut through the clutter

Episode 8: How do you get your messaging to cut through the clutter? On today’s PR Wars, former journalist and agency pro Sean O’Leary, Vice President at Susan Davis International, talks about messaging in the emerging tech sector. Learn how to differentiate your company in a crowded marketplace.

PR Wars Podcast: Nurture your reporter circle

Episode 7: How do you keep the relationships you care about alive? Today on PR Wars, we’re going to talk about relationships, but specifically… PR relationships with journalists.

PR Wars Podcast: Writing powerful speeches

Episode 6: Great speeches can change the world. In today’s PR Wars podcast, we talk about Comms 101 techniques that will make your speech writing more memorable, effective, and impactful.

PR Wars Podcast: The new PR landscape

Episode 5: Are you ready to tear up your 2020 communication plan yet?  PR Wars talks with corporate communication pro Brad Grantham. We will explore how the pandemic has changed both the media and public relations industries and where do we go from here.

PR Wars Podcast: Power of persuasion

Episode 4: The word “persuasion” has a negative connotation, like a used car salesman manipulating you into something you don’t want. Can persuasion be used for good and what are the best ways to incorporate persuasion techniques in public relations? PR Wars podcast examines the power of persuasion.

PR Wars Podcast: What am I searching for?

Episode 3: News magazines have fundamentally changed the way they select stories when they moved from print to online. Find out how to optimize your press release using Google Trends to capture more attention.

PR Wars Podcast: What’s in it for me?

Episode 2: Why do people want to pay attention to you? PR Wars takes a look at reader benefit and how that will give your press releases more impact.

PR Wars Podcast: Do the right thing.

Episode 1: What guides your decision-making during a crisis? PR Wars looks at crisis communication leadership.