PR Wars’ host Chris Shigas talks about media strategy for small business with the Copy I.D. podcast.
If you are preparing for a media interview, it is important to know how to get out of trouble. Here is your escape plan. Bridging is a tactic designed to move a conversation forward. It gets the listener to focus on the bigger picture.
Get out of the press release rut. On today’s PR Wars podcast, we will look at six ways that you can engage the media without writing a press release. We will explain specific tactics to add to your PR toolbox.