What is your company’s higher purpose? Zoom realizes that its product is more than software. It’s human connection.
Category: CYBG
Caught you Being Good: Uber Eats Takes an existential step in communication strategy
By recognizing its role in helping keep local restaurants open, Uber Eats is taking an existential step in communication that recognizes the greater roles products and services can play in our society.
Caught you being good: Wendy’s fast food chain changes social strategy
The PR Wars “Caught You Being Good” segment recognizes real world examples of best practices in public relations. The Wendy’s fast food chain Twitter strategy