On January 7, one day after the Capitol riots, a photo was tweeted of an AXE body spray can left behind from the mob. The photo could have created a negative viral impact for the brand.
What is your company’s higher purpose? Zoom realizes that its product is more than software. It’s human connection.
By recognizing its role in helping keep local restaurants open, Uber Eats is taking an existential step in communication that recognizes the greater roles products and services can play in our society.
The PR Wars “Caught You Being Good” segment recognizes real world examples of best practices in public relations. The Wendy’s fast food chain Twitter strategy