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Category: CYBG

Caught You Being Good: Axe body spray stops a reputation hit before it starts

January 27, 2021 PR Wars Staff

On January 7, one day after the Capitol riots, a photo was tweeted of an AXE body spray can left behind from the mob. The photo could have created a negative viral impact for the brand.

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Caught you being good: Recoginizing your company’s higher purpose

November 24, 2020 PR Wars Staff

What is your company’s higher purpose? Zoom realizes that its product is more than software. It’s human connection.

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Caught you Being Good: Uber Eats Takes an existential step in communication strategy

July 20, 2020 PR Wars Staff

By recognizing its role in helping keep local restaurants open, Uber Eats is taking an existential step in communication that recognizes the greater roles products and services can play in our society.

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Caught you being good: Wendy’s fast food chain changes social strategy

July 3, 2020 PR Wars Staff

The PR Wars “Caught You Being Good” segment recognizes real world examples of best practices in public relations. The Wendy’s fast food chain Twitter strategy

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