Have you ever made a difficult choice to take on a client that has done something bad? In many cases, media villains are not as bad as they seem and the heroes are not as great as they appear. On today’s PR Wars podcast, we’ll show you how to be the conscience of a company.
Have you ever noticed that when you’re pitching a good story, you can’t get a reporter on the phone? And when there’s a bad story, you can’t get a reporter off of your phone. On today’s PR Wars podcast, find out why message discipline is so important when dealing with a hostile reporter.
Looking for a return on investment (ROI) for your proactive public relations? Think of your proactive placements as making deposits into a bank. I am not talking about a financial bank, but a trust bank.
Imagine being one of the first corporate communicators to prepare messaging for a historic pandemic. I mean… ground zero… the tip of the spear… having a manufacturing facility in Wuhan, China and creating a new playbook for its factories around the world. Today on the PR Wars podcast, Khaner Walker recounts the first days of the pandemic as Global Director of Internal and Executive Communications for computer giant Lenovo.
Is civil and productive communication dead? Americans are more divided than ever. During a recent trip to Firehouse Subs, employees argued loudly about “respect” by commanding the attention of the entire restaurant.
The PR Wars “Caught You Being Good” segment recognizes real world examples of best practices in public relations. The Wendy’s fast food chain Twitter strategy