If you are preparing for a media interview, it is important to know how to get out of trouble. Here is your escape plan. Bridging is a tactic designed to move a conversation forward. It gets the listener to focus on the bigger picture.
Media relations is the proving ground for most entry level PR new hires. As you advance in your career, you may begin to develop a specialty. Here are some of the career paths that may change the scope of your PR career.
QR codes were almost extinct. For years, the only thing more hated than the QR code by marketing designers is the comic sans font. Is the Coronavirus helping QR codes make a comeback?
Looking for a return on investment (ROI) for your proactive public relations? Think of your proactive placements as making deposits into a bank. I am not talking about a financial bank, but a trust bank.
It’s been long known that advertising is all about reach + frequency. You have to reach the right audience multiple times. A “one-off” advertisement doesn’t work.
The same is true in public relations. Your key messages need to reach your target audiences multiple times from multiple sources in order to move the needle.
Is civil and productive communication dead? Americans are more divided than ever. During a recent trip to Firehouse Subs, employees argued loudly about “respect” by commanding the attention of the entire restaurant.