If you are preparing for a media interview, it is important to know how to get out of trouble. Here is your escape plan. Bridging is a tactic designed to move a conversation forward. It gets the listener to focus on the bigger picture.
Have you ever dreamed of running your own PR agency? If you were the boss, how would you run your agency differently? On today’s PR Wars podcast, we talk to one of the industry’s success stories… Rick French, CEO of French|West|Vaughan. FWV is the agency of record for some of the world’s top corporate and consumer brands. Learn what you need to know to start your own public relations agency.
Media relations is the proving ground for most entry level PR new hires. As you advance in your career, you may begin to develop a specialty. Here are some of the career paths that may change the scope of your PR career.
Get out of the press release rut. On today’s PR Wars podcast, we will look at six ways that you can engage the media without writing a press release. We will explain specific tactics to add to your PR toolbox.
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Have you ever made a difficult choice to take on a client that has done something bad? In many cases, media villains are not as bad as they seem and the heroes are not as great as they appear. On today’s PR Wars podcast, we’ll show you how to be the conscience of a company.