If you work in public relations, you will encounter disasters. But for a government communications pro, a state of emergency turns the pressure up. On today’s PR Wars, we talk with Mike Steele, the Communications Director for the State of Louisiana Governor’s Office of Homeland Security and Emergency Preparedness. In this role, a disaster is another day on the job.
Through the eyes of a TV photog. They’ve seen it all in television news and they are the unheralded backbone of news gathering. As a PR pro, the right connection with a tv videographer can make your story soar. On today’s PR Wars podcast, will talk with 30-year television pro Stewart Pittman. A little respect can go a long way to helping you capture the best news hit of your career.
If you are preparing for a media interview, it is important to know how to get out of trouble. Here is your escape plan. Bridging is a tactic designed to move a conversation forward. It gets the listener to focus on the bigger picture.
Have you ever dreamed of running your own PR agency? If you were the boss, how would you run your agency differently? On today’s PR Wars podcast, we talk to one of the industry’s success stories… Rick French, CEO of French|West|Vaughan. FWV is the agency of record for some of the world’s top corporate and consumer brands. Learn what you need to know to start your own public relations agency.
Media relations is the proving ground for most entry level PR new hires. As you advance in your career, you may begin to develop a specialty. Here are some of the career paths that may change the scope of your PR career.
Get out of the press release rut. On today’s PR Wars podcast, we will look at six ways that you can engage the media without writing a press release. We will explain specific tactics to add to your PR toolbox.