PR Wars Podcast: Strategy for Wikipedia
Is Wikipedia in your communication plan? On today’s PR Wars podcast, we talk with Josh Greene, CEO of The Mather Group about strategies to make the world’s largest reference site work for you.
PR Wars Podcast: Win at influencer marketing
Influencers can have stronger readership than a news publication. And, today’s influencer is a savvy content creator. On today’s PR Wars podcast, we talk with Jason Falls author of “Winfluence: Reframing Influencer Marketing to Ignite your Brand.”
Caught You Being Good: Axe body spray stops a reputation hit before it starts
On January 7, one day after the Capitol riots, a photo was tweeted of an AXE body spray can left behind from the mob. The photo could have created a negative viral impact for the brand.
PR Wars Podcast: Build better media lists
If your media list isn’t spot on, it won’t matter how good your press releases are. On today’s PR Wars podcast, we talk with Meltwater’s Cody Konschak to help you build better media lists for better coverage.
Become a better communicator by analyzing MLK’s “I have a dream” speech
Anaphora is a Greek rhetorical device to help you in your speech writing. The technique has been used in some of the greatest speeches in history. Perhaps, the most famous modern use of Anaphora is Martin Luther King Jr.’s “I Have a Dream” speech in 1963.
PR Wars Podcast: Navigate an opinion charged landscape
How do you engage with public relations when public temperament is permeated with division… and dipped in napalm. On today’s PR Wars podcast, Brooke Hammerling, founder of The New New Thing, helps companies navigate an opinion charged landscape.